AI Is Already in Your Business: What the EU, UK and US Require

The EU, the UK and the US are each taking a different approach to AI, and Karine Ahton and Li Reilly spend their working lives advising businesses across that gap. Between them they bring two decades of in-house counsel experience across the UK and the US, and both have been in the room when a business had to decide on an AI feature or a vendor contract before legal had caught up.

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Regulators are already applying existing rules on advertising, discrimination, privacy and consumer protection to AI, alongside new AI-specific requirements. This session covers where the real risks sit today: AI making decisions about people, AI-generated content reaching customers, sensitive data going into AI tools, and vendor contracts drafted before AI was part of the picture.

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You'll leave with a practical starting point for managing these risks across the EU, UK and US, and a clear view of how much of the governance work carries across all three.

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